8 Awesome Google My Business Features – Are you leveraging them?
Brick-and-mortar businesses (in Dubai, Ajman, Sharjah across the UAE) should leverage the power of Google My Business (GMB) when seeking to attract and retain clients. It offers many features that you can leverage to get more exposure and more business:
1] Google My Business Posts
These are like small ads on your online listing they are useful to advertise new offers, changes in products, product launches and whatever else you can think of. You can use images, text writings and CTAs to catch the customers eye!
Posting through Google My Business lets you publish your events, products, and services directly to Google Search and Maps.
2] Questions & Answers:
A fairly new and effective update which allows people to ask questions and answers about your business below your listing, however it is very crucial to monitor and keep an eye at this section just the way you monitor reviews. This allows people you don’t even know to answer the questions which will prove fatal as they may be providing wrong info.
3] Business Description
This may sound fair and simple but is a crucial factor of your Google listing as you can describe your business, what it does, it’s main goals and much more; but make sure you don’t exceed 750 characters!
4] Google Reviews
A well known Google My Business feature; this is where customers focus when comparing two businesses. Having good reviews is as crucial as it gets. And you may ask, how do you get reviews; well it’s simple, you ask them.
5] Service Menu
Originally added to help restaurant owners place their dishes out to the world but now can be used by a variety of businesses such as salons, electricians etc. it involves placing your services on your listing, they can be catogrised and each service can be seperately descriptive too.
6] Videos on your listing
Essentially one of the main factors and something that helps customers is a video or videos on your listing, majority of the traffic 80% as of now is said to be video related traffic on online listings.
7] Add a BOOK button
Google allows businesses that are directly bookable to have a big BOOK button on your lisiting. This helps customers that are in a rush and are desperate to find a business like yours. This would allow them to instantly make an appointment and this will really help your listing stand out from the crowd. A con to it is that it may not be available in your country as it is not available in certain countries.
8] Instant Messaging
Existing and new customers and directly text you from your listing if you implement this feature. It’s an amazing way to attract new customers and make them stay.
GetListedOnline.co, a Google Partner firm, can help you create, claim, verify, manage and/or optimize your Google My Business profile. Your Business Profile appears right when people are searching for your business or businesses like yours on Google Search or Google Maps. We can optimize your profile so you can stand out, and bring customers in.
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